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As Mobile App Downloads Skyrocket, MP3 Rates Level Off

Our appetite for downloading apps is tremendous, and just seems to keep on growing, and yet our need to download other forms of digital entertainment isn’t nearly as staggering.

Market intelligence blog Asymco found that the rate we’re downloading iOS apps at these days absolutely dwarfs iTunes music downloads, and crushes iBooks downloads. Only in recent months though have total app downloads exceeded mp3 downloads.

We’re downloading approximately 34 million iOS apps each day, weighing in somewhere in the neighborhood of 1 billion app downloads per month. Mp3 downloads, however, are relatively modest in comparison: We’re downloading 8.3 million songs every day. Up until around 2010, the rate of iTunes song downloads increased steadily, but has leveled off over the past year. In comparison, iOS users’ year-over-year appetite for apps is practically exponential.

Unlike music and literature, apps are relatively versatile. They’re a source of entertainment, they’re a way to discover new information, they’re a way to keep your life organized. While important, music and books are primarily consumption-based forms of entertainment and enrichment — wonderful cultural objects, though not immediately practical.

There’s another factor potentially affecting the number of songs we’re downloading from iTunes: The rise of streaming music services. There are a host of competing alternatives including Google Music Beta,Turntable.fm, Rdio and Spotify. Many of these are also available in app form, negating the need to download a bunch of songs onto your mobile device.

Before smartphones came into wide use, we were all obsessed with loading up our iPods and mp3 players with music. Now, smartphones are replacing the need for a dedicated mp3 player.

Similarly, we just don’t accumulate books the way we consume apps or music. They’re generally a more expensive purchase (in 2010, the average iBooks purchase was $12.31). Compare that to the App Store, where around 80 percent of the content is free, while the average paid apps price is around $1.44. iTunes song downloads generally hover around a buck.

With iOS and Android neck and neck in the mobile race, it’ll be interesting to see how these patterns play out over the next few years. Will we continue to download apps at increasingly astounding rates, or will we eventually hit critical mass and slow down a bit? Guess we’ll have to see.

via GigaOM

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